Update – 10,000km for Charity

A quick update on Reid Anderton’s attempt to raise $100,000 for charity and claim the Guinness World Record for the ‘fastest time to reach 10,000km cycling’. Unfortunately, a faulty fitness tracker and food preparation delays at his refueling breaks put Reid behind so early on, that achieving the world record was mentally and physically beyond his reach.

Despite this, he refused to give up on his commitment to ride 10,000km. Realising he could not achieve this on his own, he put out a call to the cycling community and the challenge became a team effort. Over 100 cyclists stepped up to the challenge (including our GM Malcolm van Basten). Collectively, they reached 10,000km on Sunday 19 July.

Although Reid did not claim a Guinness World Record this time, he has been an inspiration to many around him and has raised a considerable amount of money and awareness for Charity Build. It has been incredible to watch his determination and spirit.

A huge congratulations to Reid, his support team, the cyclists who clocked up many kilometres and everyone who donated. Royal Foods is proud to have been a part of Reid’s journey and to be a sponsor.

We encourage you to check out Charity Build Group and consider making a donation to support the lives of disadvantaged children.

10,000km for Charity

In 2013, Reid Anderton smashed the Guinness World Record to win the title of the ‘fastest time to cycle around Australia’. Cycling for 37 days, 1 hour and 18 minutes, Reid cycled a total distance of 14,178km. In July he is hoping to claim another Guinness World Record title, this time for the ‘fastest to reach 10,000km cycling’. To achieve this feat, Reid will aim to ride 450km per day for a little over 22 days. For perspective, the image of Australia maps out what 10,000km looks like! (Reid will however not be following this path, he will be cycling a mapped out loop in his local area).

Although holding these titles stand as great personal achievements for Reid, his main goal for the upcoming challenge is to raise fund $100,000 for Charity Build and Eagle Wings. Royal Foods is proud to be a Gold Sponsor for Reid’s ride. Our General Manager, Malcolm van Basten is also a passionate cyclist and will be taking his support for the cause one step further on 20 June by cycling alongside Reid for 7-8 hours (200km) of his 24-hour ‘warm up’ ride.

We wish Reid and Malcolm all the best for their warm up ride and congratulate Reid for taking on such a demanding challenge to raise funds for charity.

Celebrating $101,880 Raised for Charity

Thank you to our staff, customers and business partners for joining with us to raise a massive $101,880 this year, for the New Life Trust in Myanmar.

We have a passion for supporting the rescue and care of vulnerable children and through an annual charity dinner we help to raise the funds needed to continue rescuing and caring for orphaned and abandoned children in Myanmar.

It’s a popular event and this year over 300 supporters came along to participate in the fiercely contested auctions and enjoy outstanding food (of course!) and entertainment.

We’re proud that over the years the funds we’ve raised together have provided extra accommodation, vehicles, an education centre and a small farm that allows them to grow some of their own food.

Pictured: Royal Foods staff attending the New Life Trust dinner.

Giving Back

Joining forces with The New Life Trust to help rescue abandoned & orphaned children is an important part of our giving back programme.

Royal Foods donated canapés and table gifts for their latest fundraising event, the Ladies Day Out, which was held in August. 160 ladies attended the Brisbane based event, which included market stalls, a fashion show and raffles.

Over $4500 was raised to support the Trust’s work in Myanmar and we’re delighted to have had the opportunity to be involved in helping a great cause.