Our Merchandising division provides clients with a comprehensive merchandising service through our current retail field structure. We ensure that our clients’ products are well looked after through our existing relationships at store level and our extensive experience in the retail field.

Our time in stores allows us to understand what can be achieved in the major chain accounts, independent supermarkets and department stores. Distribution, compliance and discretionary off-locations are our major key performance indicators.

Our team can provide a number of the following activities and services:

  • Account management

  • Ordering

  • Frequent call cycles

  • Building and maintaining displays, point of sale activity

  • Shelf management and maintenance

  • Price, competition, out of stock and other field surveys & audits

  • Relationships and rapport with key decision makers at store level

  • Promotional compliance

  • Implementation of planograms

  • One-off activities

  • Field intelligence

  • In-store demonstrations

  • Product recall and withdrawal compliance

Royal Foods can provide total merchandising support in all major chains, independent supermarkets and department stores, with the added advantage of an existing sales team and distribution network.

 

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